How Often Should I Get a Facial? A Professional Perspective

Facials are no longer seen as a luxury reserved for special occasions. At Platinum Cosmetics, we see them as an essential part of maintaining healthy, resilient skin — especially when they’re supported by high-quality skincare and tailored to your unique concerns.

But one of the most common questions we hear is: how often should I get a facial?

The answer depends on your skin type, your concerns, and your treatment goals. Here’s a breakdown to help guide your routine and ensure you’re getting the most from your in-clinic treatments.

Why Consistency Matters

While a single facial can provide visible improvement — like a post-treatment glow or a calming effect on redness — the real skin transformation happens over time. Regular facials help to:

• Improve skin texture and tone

• Support collagen and elastin production

• Reduce congestion and breakouts

• Enhance absorption of home-care products

• Strengthen the skin barrier

• Maintain hydration and balance

Just like a workout routine, the best results come with consistency and a plan tailored to your skin’s changing needs.

General Recommendation: Every 4–6 Weeks

For most skin types, a facial every 4 to 6 weeks is ideal. This aligns with the natural skin cell turnover cycle, which typically occurs every 28–40 days. By syncing your facials with your skin’s renewal process, we can support healthy exfoliation, remove buildup, and maintain skin function at its best.

However, this is just a starting point. Let’s explore how this frequency changes depending on your skin needs.

Acne-Prone or Congested Skin

If you’re dealing with breakouts, blackheads, or congestion, a more frequent treatment plan may be appropriate — often every 2–3 weeks initially. This allows us to reduce inflammation, support barrier repair, and clear blockages with clinical-grade extractions, peels, or LED therapy.

Once your acne is more controlled, we usually shift to a maintenance schedule of every 4–6 weeks.

Sensitive or Reactive Skin

For clients with sensitive skin or rosacea, facials can be incredibly helpful — but the approach needs to be gentle and restorative. We often recommend monthly treatments using calming ingredients, barrier-strengthening modalities, and LED light therapy to reduce inflammation.

Our facials for sensitive skin avoid aggressive exfoliation and instead focus on restoring balance over time.

Ageing and Pigmentation Concerns

For skin concerns such as uneven tone, dullness, or signs of ageing, treatments like enzyme facials, microneedling, and laser treatments can be incorporated into your plan. In these cases, a monthly or bi-monthly facial works well, particularly when paired with targeted home care such as the SkinCeuticals C E Ferulic or SkinCeuticals Discoloration Defense serums.

Want to take things to the next level? Learn more about our Fotona Laser Treatments for long-term skin rejuvenation.

Before a Special Event

If you’re preparing for an event — a wedding, photoshoot, or milestone celebration — a facial 5 to 7 days beforehand can help you look and feel your best. We’ll focus on hydration, glow, and calming the skin. Just avoid scheduling any new or intensive treatments right before the event, as your skin may react or need downtime.

Seasonal Considerations

Your skin changes with the seasons — so your treatment plan should, too.

• In summer, we often see an increase in oiliness, sweat, and congestion. Deep cleansing and balancing facials are key.

• In winter, skin tends to become dry, dull, or sensitised due to wind and indoor heating. Hydrating and restorative treatments help rebuild the barrier.

Regular facials give us the chance to monitor your skin through the seasons and adjust accordingly.

When Facials Aren’t Recommended

While facials are generally safe, there are times when we might advise waiting:

• If your skin is sunburnt, inflamed, or compromised

• If you’ve recently had invasive treatments like chemical peels, ablative laser, or injectables

• If you’re experiencing an active skin infection or viral outbreak (e.g., cold sores)

In these cases, our team will advise you on when it’s safe to resume treatments — and offer alternatives in the meantime.

At-Home Maintenance Between Treatments

To extend the benefits of your facials and support long-term results, we’ll always recommend a personalised home care routine. That might include:

• A gentle cleanser

• A hydrating serum (like SkinCeuticals H.A. Intensifier)

• An antioxidant serum (SkinCeuticals Phloretin CF or C E Ferulic)

• A nourishing moisturiser

• SPF 50+ every single day

Explore our full Skin Care range or speak to our team for a product match that suits your skin goals.

Final Thoughts

Facials aren’t a one-size-fits-all treatment — they should evolve with your skin. Whether you’re aiming to clear congestion, reduce redness, or simply maintain your glow, a consistent, professional plan will always give you better results than one-off appointments.

Our team of Dermal Clinicians at Platinum Cosmetics is here to guide you every step of the way. Book your next consultation and let’s build a skin plan tailored just for you.

Because beautiful skin isn’t about doing more — it’s about doing what works. And doing it regularly.