Understanding Facial Volume Loss — And What You Can Do About It

As we age, one of the most noticeable changes in the face isn’t just lines and wrinkles — it’s the subtle loss of volume.

Cheeks may appear flatter. The area under the eyes can start to hollow. Skin may feel looser, and the overall facial shape begins to shift. This isn’t just about sagging — it’s about structure. And for many clients, it’s the change they notice first when looking in the mirror.

Here’s why it happens — and what we can do about it.

What causes facial volume loss?

From our early 30s onwards, the body gradually produces less collagen, elastin, and subcutaneous fat — the key components that give the face its smooth, youthful contour.

Volume loss can affect:

• The mid-face and cheeks

• The temples

• Under the eyes (tear troughs)

• The jawline and around the mouth

It can create shadows, flatten the natural contours of the face, and contribute to the appearance of tiredness — even when you’re feeling fine.

Treatment options that support structure and firmness

At Platinum Cosmetics, we take a multi-layered approach to support the skin’s structure without injectables.

Our Fotona Laser Treatments are a key part of that strategy.

We often recommend:

• Fotona SmoothLiftin — to stimulate collagen from within and gently firm areas that have lost support

• Fotona 4D — a combination of four different laser modes that work on different layers of the skin, promoting lift, tightness, and brightness over time

• EyeLase or LipLase — for delicate areas like the eyes and lips, where volume changes can be more noticeable

These non-surgical treatments are designed to awaken the skin’s natural renewal process — resulting in firmer, smoother contours over time.

Support at home with strategic skincare

While skincare can’t replace structural volume, it can absolutely support the integrity of the skin and help slow further loss.

Our Skin Care range includes:

• Peptides and ceramides to strengthen the skin

• Antioxidants to protect from environmental damage

• Hydrators that improve suppleness and plumpness

• Sunscreen to prevent photoageing (one of the biggest contributors to collagen breakdown)

During your consultation, we’ll walk you through a realistic, affordable plan to maintain your results at home.

Don’t just chase youth — support what makes your skin unique

Volume loss is a natural part of ageing — but that doesn’t mean you can’t feel confident in how your skin looks and feels.

We’re here to help you work with those changes, not against them. Whether your goal is subtle firmness or long-term skin health, we’ll create a personalised plan that aligns with your values, timeline, and comfort level.

Book your consultation at our Port Melbourne clinic to learn more.